WordPress is an excellent place to start if you are planning to build a website. Small businesses use WordPress. Big, international companies, news agencies, government departments, and individuals writing blogs for an audience of 300 people each month also use WordPress. WordPress is flexible.
There are managed hosting plans and plans where the individual manages his own site; shared and VPS, WordPress on the Cloud, and website building supports. Why do some sites load slowly, however, and how does this affect a company, agency, or individual? Can a site be sped up?
Slow Page, Slow Growth
Web users tend to be in a hurry. If they were happy to tolerate slow-moving systems, they would access information from books and go talk to people in person or use the phone. Instead, consumers search for businesses, find their contact details, and make inquiries online because it is faster and less personal. Later, when they have narrowed down a search for service providers, these consumers talk to real people or visit their stores and show rooms.
So, given what we know about shopping and browsing habits, we also know that web users will become frustrated with a site that does not load quickly. The average person will give a website no more than a few seconds after which, if it’s still loading, he or she shuts down the page and moves along to the next one. That’s a potential customer lost unless your product or service is too unusual to find anywhere else.
SEO experts explore the way one’s web performance impacts customer engagement and popularity. An audit will often reveal that a company with competitive products and prices is not making its way to page one of an internet search because of factors such as page loading speed. Ordering products online is particularly difficult if one cannot rely on a website; information has to be re-submitted and everything takes so long.
Slow Is Suspicious
Frustration is just one cause of consumers’ reluctance to rely on a company with a slow website loading speed. Another reason is fear. If a page loads slowly, a customer will wonder if poor security is to blame. Moreover, if they are in the middle of a transaction and the page can’t keep up, potential clients fear a site will crash and their credit card details will become vulnerable as security measures fail or because hackers might be causing the problem, in which case security probably wasn’t good enough in the first place.
Measure Your Speed
A free website on the internet provides a website speed audit. Measure the loading speed and this site will tell you if it is acceptable or not. If it is at the low end of acceptable, a time will soon come when that is no longer the case. A couple popular ones are GTMetrix, Pingdom and WebPageTest.
Check Your Web Host
Web hosting companies are rated for their server speeds. Some of them boast the fastest loading times, so check these out. In comparison to your existing provider, they might indeed be quicker. Is this across the board, for every plan, or just for VPS and Dedicated hosting? If so, and you are on a shared plan, be sure to compare the same types of services. You might just need to upgrade with an existing provider.
Check out CDN Options
Is it possible the time has come to switch to CDN or a Content Delivery Network? These nodes are spread out more widely than regular servers which tend to be located in central locations worldwide like London, Singapore, and Texas. Nodes are dotted more frequently around the world so that information only has to travel a short way to the individual customer. Routing is more efficient and faster. For now, this is potentially the fastest sort of internet hosting service around.
Assess Your Page
Too much information on a single page is a drain on speed. Remember, your landing page is like an introduction. Use this to feature just the basics; information and graphics designed to grab the eye, not tell the entire story of your business. Organize information on your website a little better with the help of WordPress site-building templates. Use extra URLs to post information like a blog and also utilize social media to its full effect.
Change Service Providers
Select a firm that specializes in handling WordPress sites and helping clients who use this free website building template. They have all the answers, but some web hosts aren’t as knowledgeable. Each firm has its niche, so even though WordPress and other similar sites are common and widely used, don’t expect each hosting firm to know how to make your page load more quickly.
If all the tips above don’t work, consider changing providers. Migration from one host to another is usually a free service, offered as an incentive to capture customers away from the competition as conveniently as possible. Pay nothing to move all of your data to another host whose speeds are measurably faster and service is better too.